The past three weeks were insanely busy. And yet, that was mainly because of staring at the wall and thinking in isolation. My job seeking in Melbourne had come to a deadlock and I soon started to lose my motivation for the whole thing. In addition to the fact that there were only a few teaching jobs open, it seemed to take forever for me to get the teaching license in Victoria. The paperwork started to feel like, as we say in Finnish, wading through a swamp when it turned out that the Swedish and Finnish authorities were unable to send the criminal checks straight to the Victorian authorities. I would still need to copy those papers, certify them by a chemist (isn’t that weird, eh?), scan them again and sent them to the Victorian Institute of Teaching. Like the paper circus wasn’t enough, my English would need to be improved in order to pass the ridiculously tricky language test which even some natives had reputedly failed. All in all, I needed a break from that project and instead, focus on something that would give me new motivation.
As for a good old motivator, teaching my native language Finnish and studying its unique logic has been my passionate hobby for years. I continued giving casual Finnish lessons during my travels, although, this time I did it online through a learning platform called JustLearn. With flexible working hours and usually quite little preparation required, tutoring worked perfectly during my travels. It had also been a great way to keep exploring other cultures the students represented, improve my online teaching skills as well as to stay connected to Finland.
But once I couldn’t continue traveling anymore (we all know why) and I decided to stay in Melbourne, I was becoming more interested in developing my Finnish lessons and explore the potential of online teaching during the global lockdown. So why not go full power and make it my living? That became a new motivator.
I researched possibilities to work as an online teacher for schools and companies or even together with other private online teachers but couldn’t find anything considerable. Such a shame! I think there should be more Finnish providers that would gather teachers to online teaching platforms. In fact, aren’t all the schools in Finland basically doing something like that now as the teachers work remotely? Maybe it could be something to develop and expand in the future. Meanwhile, I am jumping into something I thought I would never do: becoming a sole trader.
For me, going full power and jumping into the business world meant heaps of new skills to learn. I would highly recommend adding some of these basic skills of digital marketing and web designing to the national compulsory curriculum as it comprehensively improves not just IT skills and logical thinking but also communication and marketing skills, valuing and critical thinking as well as designing and esthetical thinking.
Step 1: Products
Although the word ‘product’ sounds too capitalistic to me when talking about teaching Finnish, that’s what I basically have to create in order to call it a business. After all, I am selling service here! I chose two main products to focus on: Finnish for foreigners and Finnish for Finns abroad, both of which I have been working with before as a teacher and tutor. The third product, extra support in primary school subjects, I created for two potential student profiles: the first one is a Finnish speaking student who does their primary school curriculum in another language than Finnish and the second one is a second language learner who goes to a Finnish primary school. Therefore, the third itinerary, as I call these three learning plans, also supports language learning.
Step 2: Website design
The next step was to learn how to make a website. By the way, a great skill to learn and lots of fun once you get into it! I wanted to build the site on the story of EduExploring and by doing so, invite the students to join the amazing learning journey I’ve been on so far. All the pictures on the new site, for instance, have been taken during my EduExploring travels. As currently a “mamu” (nickname for an immigrant in Finnish) myself, I want to inspire my students to share their inspiring stories on Finland and other cultures.
Step 3: Marketing
Buying my own domain and opening a professional email address was a moment to celebrate! Once having the link to my brand new website, it was time to get viral. I shared the link in different Facebook groups that I thought would find it interesting. Thanks to my previous jobs and the EduExploring visits to Finnish schools abroad, I already had the network of the potential students. The next level on this skill will be Search Engine Optimization (SEO). Excited!
And many steps still to go… But for now, welcome to visit my new website on www.teacherroosa.com. And come on, don’t be shy! I highly appreciate your insights, helpful comments, and suggestion on the website and services provided. You can drop me a message on the comment box down below or send an email to email@example.com! Cheers! 🙂
P.S. This post was dedicated to fellow mamus all around the world. Especially the expats in Finland who struggle to find a job or to pass the YKI test, you have all my sympathy, it’s not easy to be a mamu!
CORRECTION: The Finnish authorities did send the criminal check straight to Victorian Institute of Teaching but due to the coronavirus, it hasn’t arrived yet and it’s not guaranteed that it even will.